A major paradigm shift has been witnessed by the different businesses during and after the COVID period. In the wake of this crisis, the need to adapt, innovate, and rethink established paradigms became abundantly clear. This edited book is a collective effort of scholars, practitioners, and thought leaders who have investigated this challenge. Authors from different institutions and domains had submitted their artilces for the international conference “Rethinking Commerce, Management, and Tourism- Post-Covid New Normal” organized by School of Commerce and Management, Garden City University in collaboration with CINEC, Malabe, Sri Lanka on 13-14 March 2023. The articles were reviewed by a panel, corrected, and then selected for publication.
This edited volume gathers a diverse array of perspectives, encompassing multidisciplinary research, insightful reviews, and practical insights. As the world grapples with ongoing uncertainties, it is crucial to engage in thoughtful reflection and forward-thinking analysis. This book serves as a vital compass for those seeking to understand the evolving dynamics of commerce, management, and tourism in the aftermath of the pandemic.
As editors of this volume, we are immensely grateful to the authors who have contributed their expertise, dedication, and vision. Their work represents a commitment to add to the body of knowledge and bringing positive change in these pivotal sectors. We also extend our gratitude to the reviewers who meticulously evaluated each submission and provided invaluable feedback. We trust that “Rethinking Commerce, Management, and Tourism – Post-COVID New Normal” will inspire new ideas, encourage discussions, and help us all work together to rebuild and succeed in a world that has been forever changed by the pandemic.
